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Art and culture 
Italy, the country of art and history 

Italy is a synonym for culture, art and history. Artistic wonders can be found everywhere, and every corner of the country holds countless and wonderful. Our artistic and cultural heritage is one of the most valuable in the world. Italy has more cultural UNESCO World Heritage Sites than any other country. Rome, Florence, Assisi, Venice, Siena, Pisa, and Naples are some of its most renowned cities of art, but the whole Nation can boast breath-taking beauties: 95,000 monumental churches, 40,000 fortresses and castles, 30,000 historical residences with 4,000 gardens, 36,000 archives and libraries, 20,000 historical cities and towns, 5,600 museums and archaeological sites, and 1,500 convents.
Tourists can explore and discover the private residences of ancient and noble families; visit world-famous museums such as the Uffizi Gallery in Florence, the Capitoline Museums in Rome, or the Brera Art Gallery in Milan; explore impressive archaeological sites, such as Pompei and Herculaneum, to immerse themselves in an exciting, grandiose past. And that's not all - there are a number of cultural, artistic, and musical events that animate the Italian life. Italy offers a rich combination of masterpieces from different areas, blending landscape and culture, history and art, architecture and city planning - it offers an exciting journey through time, from the Ancient Greeks and Romans to the present day, which is also marked by a wealth of artistic and cultural assets.

Italy, the “Riviera” country 

Italy is the ideal destination for a seaside vacation. It boasts around 8,000 km of coastline, lapped by the waves of the Adriatic, the Tyrrhenian, the Ionian, the Ligurian, and the Sardinian Seas. From North to South, stretches of sandy beaches alternate with jagged shorelines and sheer cliffs over the sea - a land full of picturesque, fascinating seaside locations and islands with spectacular natural views that are worth a visit. The wide variety of landscapes makes it possible to choose among different kinds of vacations, combining rest and entertainment, privacy and leisure. The vast, sandy beaches on the Tyrrhenian coast are the ideal location for families, while the steep, rocky coastlines and small inlets of the Ionian and Sardinian Seas are perfect for those who are looking for a more isolated, “wild” atmosphere. The Adriatic Sea is calm, with long sandy beaches sloping gradually down to the water. It is an ideal setting for children to play in and have good, safe fun. Wherever one goes, there is a wide range of accommodations - from luxury resorts to clubs that offer entertainment, activities, and all types of sports, to family hotels that mix comfort with hospitality in picturesque coastal areas, quaint fishing villages, or small towns built on the cliffs with breathtaking panoramic views of harbours and inlets. These vacation spots ensure visitors an intense, magical experience and offer to young people the chance to enjoy their nights in the many different clubs of the Italian coast.

The Ligurian Sea is divided into the Riviera di Ponente (Western Riviera), with famous tourist destinations such as Bordighera, San Remo, Alassio, and the Riviera di Levante (Eastern Riviera), characterized by the Tigullio Gulf: Portofino, Santa Margherita Ligure, Rapallo, Portovenere are some of its main towns.

The Adriatic Sea extends from Friuli-Venezia Giulia to Apulia, and it is characterized by its diverse coasts: rocks or wide beaches in Veneto, Emilia Romagna, Marche, Abruzzo and Molise, peculiar cliffs in Apulia. Some of its most famous sites are Lignano, Bibione, Rimini, Riccione, Cattolica, San Benedetto del Tronto, Giulianova and Vieste.

Eating and drinking
Italy, the country of taste.

Italy has always been a synonym for "good food," offering an unmistakable explosion of flavours, scents, and aromas. Aside from having one of the most famous cuisines, it also proposes an immense variety of different regional dishes and recipes. Visitors cannot miss the food and wine itineraries - journeys through Italy's gastronomic culture, in search of ancient recipes, genuine products, and simple food inspired by classic Italian cooking and innovative creations. World-renowned products such as Parmigiano Reggiano cheese, Parma and San Daniele ham, Modena balsamic vinegar, Genoa's pesto, buffalo mozzarella from Campania, Alba truffles, and cured meats are some of the symbols that make Italy the land of good food. And how could one forget the pasta and pizza, which are universally synonyms for Italy? 
And wine, a noble ambassador of Italian excellence throughout the world. The pleasure of tasting a fine wine in its native environment is unparalled - a glass of Chianti or Brunello di Montalcino in Tuscany, of Barbera or Barolo in Piedmont, of Prosecco di Valdobbiadene in Veneto, of Lambrusco in Emilia Romagna, or of the white wines in Friuli and Trentino-Alto Adige, just to provide a few examples. Italy has a world of flavours to taste and tempt the palate...along with the eyes, and the heart!

Italian wines
Ancient Greeks used to call Italy “Enotria”, since it was renowned for its extraordinary wines. It would be impossible to list all of the features of Italian wines, world-famous for their variety and quality.

Enogastronomic itineraries
The main elements of the Mediterranean Diet – whose positive effects are well known – are bread and oil.
The Italian landscape is characterized, from North to South, by golden wheat fields and green olive groves – where different kinds of bread and high-quality oil are produced.

Nature and wildlife
Italy, the country of nature

Wildlife parks boasting untainted beauty offer an ideal setting for those who decide to spend their vacations in contact with nature, discovering Italy’s flora and fauna, visiting its sunny islands surrounded by the typical Mediterranean landscape. Tourists will have an unforgettable experience exploring Italy's rough and wild environment. There are a number of national parks to explore: Gran Paradiso, Circeo, Stelvio, Dolomiti Bellunesi, Gran Sasso and Monti della Laga, Cilento and Vallo di Diano, Gargano, the parks of Calabria and Aspromonte, not to mention the Maddalena and Tuscan Archipelagos, the Vesuvius, the Cinque Terre, and many other protected areas, natural reserves, and marine parks. 
Italy's lush and diversified environment provides the ideal setting for vacations in close contact with nature, for a natural rush of energy. Visitors will be welcomed in country tourist locations offering a relaxing and intimate atmosphere, and they will have the chance to taste genuine food and discover the history and the traditions of those places. A perfect vacation in every moment of the year, revealing a different, secret Italy.


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